We create innovative products by discovering and inventing new, alternative rituals for well-worn, common consumer behaviour. The innovations we are implementing are conductive to increasing sales of products that have been on the market and are well known to consumers.
In our work, we use the [distraction] method, which is based on initiating new behaviours – we are looking for new applications for old products.
We help re-create interest in a product already existing on the market by creating an innovative use for it or a new consumer ritual.
The product facilitates the dishing of pet food from the pouch while allowing closing the pouch to keep the food fresh for longer. At the same time, it is an advertising gadget for the company. Our…
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