CAP is a brand of cat accessories that combines both the pets’ pleasure and the fun for their owners.
Brand’s artistic trend
Brand’s promotion strategy: photo session, film production
Visual identification: logo
Communication strategy: website
An advertising campaign based on stock originating photos and logo
Why? Because this is a company dedicated to the design and manufacture of original cat scratchers made from cartboard, with the graceful name: CATS AGAINST POLITICIANS, depicting caricatures of politicians. The scratches are an expression of symbolic opposition to what is happening in the world.