Design of exhibition stands for Baby-Merc brand
Exhibition stand for Baby-Merc brand. Cooperation with Baby-Merc was to support the rebranding of the company and highlight it with the launch of a new colour collection of baby carriages. The debut of the collection was planned for the children’s product fairs in Cologne, Germany.
The goal was to show that the brand celebrated the first anniversary of the rebranding and the change of its communication strategy. Our task was to bring our customers’ attention to the colour design of the products in the company’s new collection. The stand featured a characteristic cake, in which we hid a selling cupcakes, and a clear and discernible wall with the main advertising slogan of the company. The design was complemented by the carriages on platforms in the shape of cupcakes. The dimensions of the exhibition stand are 7 m by 11 m, with a height of 6 m.