Ideas Worth Designing

AMI Exclusive clothing brand

AMI is a brand of exclusive clothing suitable for every occasion – from work attire to creations for a gala dinner. The collection of AMI garments is created entirely in Poland, from materials of the highest quality.

Brand design

Visual identification: logo

Brand’s promotion strategy: photo session

Brand’s development

Determining the artistic trend of the company

Film production Communication strategy

Communication strategy: website


The brand’s name is derived from French, in which it means: friend. It also refers to two friends who are its creators. By combining the styles of founders and their passion for fashion and premium products, a brand was created – for women who are looking for originality and are treating the outfit as a complement to their personality and not its main feature.
According to the AMI owners, fashion should be like a friend with whom life is better, more interesting, and funnier – Sir Henry Studio expressed this idea in graphical form, through logo, visual identification, and website design.

Logo Design

Photo session based on stock photos

Brand’s development / CI

Communication strategy: website

SHOWHIDE Comments (0)

Leave a Reply

Your email address will not be published.


Sir Henry Studio offers a wide range of design services. We design entire brands, but also products, furniture, and we create tools to support store and online sales.

Our priority is to execute orders ensuring the highest level of quality and customer satisfaction. We approach each client individually so that our projects, as far as possible, meet the expectations and needs of the client.