AMI is a brand of exclusive clothing suitable for every occasion – from work attire to creations for a gala dinner. The collection of AMI garments is created entirely in Poland, from materials of the highest quality.
Brand design
Visual identification: logo
Brand’s promotion strategy: photo session
Brand’s development
Determining the artistic trend of the company
Film production Communication strategy
Communication strategy: website
CI
The brand’s name is derived from French, in which it means: friend. It also refers to two friends who are its creators. By combining the styles of founders and their passion for fashion and premium products, a brand was created – for women who are looking for originality and are treating the outfit as a complement to their personality and not its main feature.
According to the AMI owners, fashion should be like a friend with whom life is better, more interesting, and funnier – Sir Henry Studio expressed this idea in graphical form, through logo, visual identification, and website design.
Logo Design
Photo session based on stock photos
Brand’s development / CI
Communication strategy: website
